WheelMan Press Reviews

A motivational and inspirational gem for would be marketers

Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business by Lynda Resnick - $16.47

If you're in search of a book that will teach you the intricacies of marketing, or in need of analytical study of marketing tactics and techniques, this isn't the book for you. But "Rubies in the Orchard" is a precious gem and a must read for anyone looking for a book that will motivate them and get them into the positive, proactive, "can do" mindset that is necessary to become a successful marketer.

The book takes you on a journey through the author's adult life and shows us how she became an immensely successful marketer, building some of the best known brands in the world. Most impressive to me is the fact that this book promotes integrity in both marketing tactics as well as the product you are selling.

Ms. Resnick teaches how she earnestly believed in every product she sold, and how she invested time, effort, and money into creating high quality products, and even made sure that every aspect of the production, distribution, and sales of her products met with the highest standards of integrity and social responsibility.

This book should be required reading for every person who intends to market a product, service, or themselves, and I really took the ideals and principles laid out in this book to heart. And I think you will too.

Poetic Prose with Both Depth and Substance

No Irish Need Apply by Edward C. Patterson - $6.50

It's not often these days that you come across writing that possesses both the literary beauty of a classic poem with the depth and substance of a contemporary tale. A story may be gritty and real, with writing that reflects the coarseness of the environment in which the characters live, or you have prose that weaves a magical spell with beautiful turns of phrase, but once you're done reading it leaves you with little to chew on after the fact. But "No Irish Need Apply" by Edward C. Patterson contains both substance and style, a contemporary tale with told with the poetic beauty of the literary classics of the past.

"No Irish Need Apply," a reference to the times when Irish immigrants were discriminated against, blatantly reflected by signs posted outside many establishments letting it be known that if you were Irish, then you shouldn't bother coming inside, is a story of love, a forbidden love in many circles, because it's the love story for two teen boys. For many, the subject may be controversial, even considered a topic as forbidden as the incidents it portrays. But in the hands (or should I say pen?) of Mr. Patterson, the story is told with compassion and grace. The tale of these teens as they come to recognize, and eventually accept, their growing love for one another is one which transcends the stigmas and prejudices surrounding homosexuality. It's a story that lives and breathes, takes you inside the minds of two young men dealing with issues that pretty much every human being should be able to identify with. "No Irish Need Apply" is a preachy tale, nor a rant against the establishment that denies same-sex relationships equal protection under the law. It's simply a story about teenage angst and love, and of two people trying to find themselves as they discover each other. If the world is lucky, stories like this one that will kick down the walls of prejudice and the misguided applications of morality that still plagues our world, and in doing so bring better understanding and acceptance to us all.

"No Irish Need Apply" isn't just a must read in my opinion, it should be required reading for everyone. Do yourself a favor and read it today.

"Dangerous Days" Like Old Times

The Dangerous Days of Daniel X by by James Patterson and Michael Ledwidge - $13.59

I should start off this review with a couple of notes.

First, I'm not familiar with James Patterson's past works, though I have probably seen movies inspired by his books. So unlike many of the prior reviews I've seen, I didn't bring any expectations based on past experience into the reading of this book. Also worth noting is that I am a kid at heart, although I tend to read (and write) darker, more adult-oriented fair more often than not. But when this book came to my attention the day of its release, I felt strongly compelled to read it, and so I downloaded it to my Kindle and began reading it soon after. And yes, I am happy I did.

Daniel X is the story of a 15-year-old boy who is an alien hunter, the orphan of parents who themselves were alien hunters, but who were murdered when he was three by the number one target on the List of aliens, who goes by the name "The Prayer." While Daniel's ultimate goal is to find The Prayer and make him pay for murdering his family, in this book Daniel is searching out alien number 6, a particularly nasty child stealing, drug dealing, bad movie producing being named Ergent Seth. Daniel, who has the power to literally create out of thin air and frequently conjures up his dead family or his quartet of teenage friends, usually for either emotional support of for help in a tight spot, goes after Seth, the most powerful foe he's yet to face. At first Daniel seems to have everything under control, but as the best laid plans are wont to do, things quickly go awry, and the hunter suddenly becomes the prey.

"The Dangerous Days of Daniel X" is a fun and quick read, and the writing is clearly targeted for the young adult market, and I'd say even younger. Although 15 years old, Daniel often sounds and thinks more like an 8-year-old, so the book is a pretty safe read for most ages. In some ways it may even appeal to the younger kids more, given that today's young adult books usually cover more mature subjects and the issues of love and angst that are part of today's teen life. And therein lies both the strength and the weakness, such as it is, of this book. When reading the book, I can't help but feel that the book is almost too simplistic, that it was like a white wall scrubbed so hard to make it squeaky clean that the paint came a hair's breadth away from being peeled right off. While I personally enjoyed the book, which reminded me of some of my favorite childhood books like "The Forgotten Door" by Alexander Key and "Have Spacesuit, Will Travel" by Robert A. Heinlein, books that each beautifully capture the sense of childhood wonder that I remember so fondly, I just didn't buy that this teenage boy, who's presumably been on his own since the age of three and therefore grew up really fast, remains as sweet and innocent as Opie Taylor and Richie Cunningham with wings and a halo thrown in for good measure. Patterson may have been better served to make Daniel younger, perhaps ten or so, just to more convincingly fit into the childlike mentality which he's bestowed upon this boy. While I think the book should be judged on its own merits, and not compared to past works by Mr. Patterson, I can see why the book is disappointing to some. It has neither the maturity nor the complexity of the king of Y/A fiction, Harry Potter, and yet it seems to aim for an audience more mature than the writing itself speaks to.

Having said all of that, I enjoyed the book, and will probably read the sequels that are previewed at the end of the book. It'll be interesting to see where Mr. Patterson takes this series, because it has the potential of getting better with subsequent books, if the author decides to age Daniel so that he better fits into a teenager's shoes. If you have young kids, or prefer to read clean, wholesome kid fiction, this is the book for you. If you are looking for more, then I'm afraid you may find this book a let down.

Let's hope that like a fine wine, Daniel X gets better with age.

A Great Writer and a Great Read

Quantum Ethics: A Thriller by Keith Ellis - $23.99

In my opinion, the sign of a great writer is when you read an author's book and find yourself riveted to the page, when you're compelled to keep reading not just to find out what happens next, but because you are blissfully drawn into the world that the author has created. This is what happened to me when I started reading Quantum Ethics: A Thriller. And I can honestly say that, for the most part, it is indeed a thriller of the best kind.

One of the most compelling characters in the book, and now one of my favorite fictional heroes of all time, is a man named John Thunder. He's an enigmatic man who seems to have almost supernatural perception of the world around him, a sixth sense that makes him a tracker and investigator of unmatched skill. His backstory, and the means through which he acquires these skills, is a tragic tale full of ancient mysticism and real-world horror that somehow only makes what could come across as an unbelievable character all the more real. The entire book is filled with colorful and well fleshed out characters like the young genius Cassy and the hulking sidekick to John Thunder named Quaalude. These characters, plus many others whom we get to follow along the way, help to enhance this book as a modern epic tale of the violent and precarious world in which we live today. Unfortunately, I think this is also precisely where the flaws that prevent this excellent book from being perfect are the most evident.

While the story is indeed a thriller, and may I say that Keith Ellis writes extremely well throughout, handling both action and dialogue masterfully, at times the story veers too long from the main plot. There are sections of the book where discussions about Quantum Physics and, as the title suggests, the ethics related to the subject as they relate to the main plot of this story, seem to take a time out to give us lectures on these topics. Well written lectures, mind you, but they are misplaced, distracting and disrupt the forward momentum that this author has the uncanny ability to build with seeming ease. Admittedly the story, about the creation of the world's first quantum computer, the moral and life threatening implications of its very existence, and the fight resulting for control of the device, is rife with deep and real moral implications. But at its heart the book is supposed to be a "thriller" and not a dissertation on social/moral ethics. There are times throughout the book where it loses sight of that fact.

I had the pleasure to read the Amazon Kindle version of this book, and to my delight and surprise I discovered a mention of the device in the midst of the story. And while this in itself should have been a cute moment for us Kindle fanatics, the story again veers off to have one character give the other a lesson on what the Kindle is and how it works. I would love to see a commercial about the Kindle during the commercial break on the Sci Fi Channel for the movie version of this story, but it just doesn't belong in the middle of the book.

And finally, without giving away the ending, I found that some of the characters behaved as if deranged or had no moral compass whatsoever. I love stories where the bad guys and the good guys aren't so cut and dried, because in real life, very few things are indeed clearly black and white. But the good guys should generally be good, and when they suddenly become lustful for death and destruction, particularly when they are people of power and respect, I found it hard to believe. The final confrontation that decided the fate of the world seemed more like the author's proselytizing for an anti-war stance. And I find that particularly regrettable since I don't believe that was the author's intent.

But overall, I loved this book, and though I felt it could have been even better had some of the pauses in action been shorter and less "lecture-like", I would recommend that anyone considering buying this book definitely do so. Another sign of great writing is when the writing itself outshines any flaws you may find in the work, and Quantum Ethics: A Thriller, shines very brightly indeed.

Poetry of inspiration and depth

Come, Wewoka & Diary of Medicine Flower: Poems on the Trail of Tears - Cherokee Aphorisms by Edward C. Patterson - $6.50

 One of the greatest tragedies of our American History, and of the history of our world is the abomination that led to the Trail of Tears of 1831. The devastation that occurred due to the forced relocation of entire nations from their homelands due to the greed of the American government still lingers today within the Five Civilized Tribes who were the victims of this action, and many of Edward Patterson's poetry in this dual collection deals with those after effects, and expresses the anguish, anger, and frustrations that continue to haunt his people almost 200 years later.

In addition to the poems of "Come, Wewoka,", Patterson shares much of his personal life through the prose poetry of "Diary of Medicine Flower". These poems, as personally insightful as the others, are more focused not on the impact of the Trail of Tears on his people as the life he's led and the trials and tribulations which he's faced and overcome.

This collection reflects what I believe to be poetry at its best, poetry which gives us a peek into the heart of the human soul from which we come away feeling a little more enlightened.

This is a poetry collection that every lover of great literature should find moving.

Kindle ebook edition available here.

Making Marketing Accessible to the Masses

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly by David Meerman Scott - $16.47

The New Rules of Marketing and PR is an in-depth exploration of the principles and philosophies behind marketing. It begins by examining the "rules" of the past, and exploring the mindset that went into the ways in which marketing was handled and why, and contrasts them with the new "rules". The book then explores the various avenues open to today's marketers: blogs, press releases, podcasts, forums, wikis, viral campaigns, and content-rich websites of your own.

Although I must admit that I found Parts I and II of the book a bit dry to read, they do an excellent job of providing insight into the ideas behind marketing, delves into the differences between the old and new rules, and providing a general understanding of each of the marketing avenues listed above.

But for me Part III, "Action Plan for Harnessing the Power of the New Rules," is where the book comes alive for me. It's there that we transition from the passiveness of discussing philosophy into actually putting the New Rules to work for you. At first we learn how to build a marketing plan, and then we transition into creating the content for our marketing materials, the kind of content that will distinguish you from the rest and earn your potential buyers' respect and loyalty. From there we move on to each of the avenues previously mentioned, giving each a chapter of its own so that we learn how to utilize each of them to great effect, always keeping the customer's needs and wants at the forefront of our thinking.

I don't feel that The New Rules of Marketing and PR alone will teach you all that you need to know to be a successful marketer. One of the book's "flaws", such as it is, is that it has more of a corporate business-minded slant, making some of the ideals it presents not as accessible to those of us who run smaller businesses. Nor will it teach you all you need to know to write effective ad copy or press releases, although you will come away understanding the goals to strive for when writing them. But what the book does very well is introduce you to the world of marketing, and give you an understanding of the "old rules" as a foundation to teach you about the "new rules," and if you are a small business owner like myself with little to no knowledge of the ins and outs of marketing, it will provide you with the mindset necessary to become a better, more savvy marketer.

As a primer to begin your study of marketing, this is an excellent resource.

The Blessing and the Curse of Memory

The Woman Who Can't Forget: The Extraordinary Story of Living with the Most Remarkable Memory Known to Science--A Memoir by Price - $17.16

Most of us take the ability to remember for granted in a sense. We are fascinated by those who can remember well, and bemoan the loss of our own memories, often attributing such things to the ravages of age. And having seen the horrible effects of Alzheimer's firsthand through my late Grandmother, watching someone slowly robbed of their very soul as their memories are eaten away is a slow and painful process I pray no one ever has to witness. But what we don't realize that some things are best forgotten, or at least dulled by the passage of time. It is in much of that which we forget that allows us to evolve and grow. Just because we don't remember the particulars of an event doesn't mean they don't have lasting effects on us that, ultimately, make us smarter, stronger human beings. But imagine if you never forgot those things...

When I first saw Jill Price's story on ABC's 20/20, I immediately purchased and downloaded the book to my Kindle reading device because it seemed like such a fascinating story. Price suffers from the first documented case of "hyperthymestic syndrome", which refers to the continuous, automatic, autobiographical recall of every day of her life. On the surface one would think that such an ability is a gift, a blessing that every unsuspecting person wishes they had been given.

But as Jill Price takes us through her life journey, we discover the bitter that inevitably goes along with the seemingly sweet. Her syndrome is great in that it allows her to forever relive the most wonderful moments of her life, like meeting and falling in love with her one true love. But imagine when that also means the inability to escape the most embarrassing or painful moments of your life, like the sudden death of this very man of your dreams. Price's memory are vivid and potent, carrying with them not only the clear visuals of every recorded event, but the feelings, sounds, and smells of the moment as well. Childhood fears, though adulthood allows her to put rational perspective upon them, are still as powerful as when she was a child. And although she has the ability to call upon whatever memory she wishes at the prompting of a date, the memories also can come upon her unbidden, and cannot simply be dismissed the way one would change the television set if you don't like what's airing one channel.We've all heard of people who dwell on the past, as well as those who only live in the now. But for Jill Price, there is little distinction between the two, and the only thing more extraordinary than the life journey she's traveled so far is the fact that she's seemingly come through it sane and whole.

The book is not only a great biography about a woman dealing with an extraordinary ability that she's only recently found scientific explanations for, but Price also provides a lot of background information about how the mind and memory work, and how they play such vital roles in the people we become.

I found it a very compelling read, and I think you will too.

Making Science accessible to the masses

Physics of the Impossible: A Scientific Exploration into the World of Phasers, Force Fields, Teleportation, and Time Travel  - $17.79

I've been a big fan of Dr. Kaku since I first saw him on The Science Channel years ago, but this is the first book of his I've read.

In "The Physics of the Impossible," Michio Kaku explores the very subjects that fuels the imagination of those who love science fiction because of the possibilities it raises. Is Time Travel possible? What about Phasers, Force Fields, Teleportation, and Light Sabers? Could one really build a Death Star?

One of the great things about Dr. Kaku's approach is that he does not talk down to the lay person, but he writes just as he speaks, with a simple eloquence that makes these complex concepts accessible to the non-Physicist mind. And it is always clear just how much passion Dr. Kaku has for his work, and he easily passes that on to his audience through his words.

Another great thing about this book is that it's not only an education on the concepts of such things as String Theory and so much more, it's also an exploration of the history behind moderm Physics, dating back to the days of Isaac Newton and beyond. I learned so much about the triumphs, and even more surprising, the tragedies befalling many of the pioneers of modern science merely because they were people with concepts far ahead of their times.

I have to say that if you are a young physicist in the making, an older person who is simply fascinated in the subject of Science, a Science Fiction writer looking for deeper understanding of these subjects to inspire you in your writing, or just someone wanting to get better insight into the mysteries behind the nature of the universe, then this is definitely the book for you.

Spiritual Story of Love and Hope….

The Month of Remember by France Lee (Porpoise Press) - $9.95.

"The Month of Remember" is about a couple who finds themselves on the verge of a divorce after the tragic loss of their six year old son.  But while going through such grief, strange things begin to take place and they soon believe that their son may still be in their home as a ghost.

This is a truly spiritual story of love and hope.  It shows how love, hope and a spiritual belief can bring you through even the worst of storms. The characters in the story, Tim and Virginia, were face to face with an unknown, supernatural presence. But with a little hope and faith, they are able to overcome the insurmountable.

"The Month to Remember" will inspire readers who have experienced loss to look beyond the physical world and find solace in spiritual possibilities.

Encouraging and Motivating Guide....

Challenging Your Dark Secret by Gary Eby MSW (Lulu.com) - $22.51

After working in the social work field for 37 years, author Gary Eby developed a simple formula to help anyone overcome a negative past and to embrace a positive lifestyle. In his book "Challenging Your Dark Secret," Eby proves the effectiveness of his technique by providing examples of his own experiences as well as the stories of some of the people he has counseled.

This book is a self improvement guide as well as an inspirational tool that will definitely benefit those who are burdened with a difficult past. Not only does this book provide guidance, but it encourages readers to seek spiritual healing as well.

"Challenging Your Dark Secret" is an encouraging and motivating guide that proves that with a little help any obstacles can be overcome.