Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business by Lynda Resnick - $16.47
If you're in search of a book that will teach you the intricacies of
marketing, or in need of analytical study of marketing tactics and
techniques, this isn't the book for you. But "Rubies in the Orchard" is
a precious gem and a must read for anyone looking for a book that will
motivate them and get them into the positive, proactive, "can do"
mindset that is necessary to become a successful marketer.
The book takes you on a journey through the author's adult life and shows us how she became an immensely successful marketer, building some of the best known brands in the world. Most impressive to me is the fact that this book promotes integrity in both marketing tactics as well as the product you are selling.
Ms. Resnick teaches how she earnestly believed in every product she sold, and how she invested time, effort, and money into creating high quality products, and even made sure that every aspect of the production, distribution, and sales of her products met with the highest standards of integrity and social responsibility.
This book should be required reading for every person who intends to market a product, service, or themselves, and I really took the ideals and principles laid out in this book to heart. And I think you will too.
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